An effective marketing plan is one that delivers your overall business objectives within an agreed timeframe. By establishing what you intend to achieve, what budget you have available and what communication tools could be used, together we can create a marketing plan that meets your needs as well as enabling you to be responsive to changes in the marketplace. Additionally, by carefully planning activities in this manner, we can discuss and agree on ways in which to measure success. After some basic positioning exercises and market research, an activity plan will be developed which includes timescales, deadlines and costings as well as mechanisms for delivery (i.e. channels) which will be agreed before moving forward.

I have a real passion for digital marketing and can help your business to use a variety of tools in conjunction with each other to generate interest, build your brand and drive sales.

Using a combination of your website, search engine optimisation, pay-per-click and other online advertising, link building, e-newsletters, email campaigns, business blogging, online PR and social media, I can help you to build an outstanding online presence that will be the basis of your sales and marketing activity.

Spending time finding the right places to talk about your business can be time consuming but it is an essential part of any marketing strategy. If stories appear in the news, they appear far more credible than if in an advert. Likewise, if someone from your organisation can get the opportunity to talk at an industry event, your company is then seen as Knowledgeable and experienced in that particular area. Successful PR is about knowing your audience, scanning for appropriate forums in which to communicate with them and then making sure that you send the right message about yourself, your product and your organisation when that opportunity arises. I am able to do the hard work when it comes to finding these kinds of opportunities and will regularly present you with new ideas which will enable your business to get the recognition that you want and deserve.

Deciding on your key messages and then reinforcing those messages throughout all of your marketing activity is a key part of building your brand. Your marketing materials also give your audience the opportunity to learn about you in a clear and concise way. The creation of brochures, fliers, newsletters, posters, adverts, a website and a range of other supporting materials can be useful when planning and implementing marketing campaigns. I can take care of any materials needed to support your marketing requirements and can ensure that the materials produced will be on brand, targeted and carefully considered.